The video campaign is told through the eyes/perspective of the Little Mermaid about the then and now state of the ocean. It starts with her realizing how she needs to leave her home in order to save her home, so she had traded in her voice to be human of our world in order to help protect and save the ocean. She shares her story and message through the visual imagery and sounds of these videos (use voice overs to express thoughts).
Here are the three things our group considered:
1. What are the key elements and characters present in the original story and how will they be re-imagined?
In the original story, the little mermaid fell in love with a prince who is a human. She traded in her voice to become a human and to be with the prince, but the prince ended up marrying someone else. We wanted to use the key elements of her leaving her home and to become a human for something that has a greater purpose, so we thought of the ocean and how polluted it is because of humans. Instead of sacrificing herself for a prince, she could become a human and tell the world about the under the sea world and how it is precious and important for humans to protect her home.
2. What are the affordances (or detractions) of your chosen medium?
We want to use visual imagery and sounds and music to tell the story.
3. How do we preserve a strong sense of story in interactive or non linear time based media?
Story is a medium/window that allows people to communicate, share and see different perspectives. Right now, there are so many contents available online. In order to attract people's attention, we have a craft a story that everyone knows and loves with a twist that opens people's horizon to see something different. Hopefully, retelling on the little mermaid can have that affect on people.
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