This is the original movie poster from 1961 for the iconic film Breakfast at Tiffany's. For this week's design analysis, I chose this poster because I have always adored Audrey Hepburn's fashion, beauty, and brilliant acting skills, and this is the first film I watched with her starring.
Grid System
I divided the poster into 12 grids unevenly. Audrey's full body picture vertically covered 3rd of the poster on the left side. All the texts stay at the bottom half of the poster. The picture of her and Paul kissing takes a small one twelfth of the poster.
Hierarchy of Elements
From the first glance, you can see there are three elements in the poster, and there are Audrey's full body picture, the bold text of her name and film name, and a scene in the film. She fills the whole page vertically, and it's hard to not notice her hairdo, sparkling jewels, cat, and her long cigarette pipe when you first look at the poster. She and her cat both look on the right side, so my eyes followed along, which led to the film scene graphic on the right side of the poster. Lastly, my eyes come down to the big and bold letters, which takes a large part of the poster and locates close to the center of the poster.
Typefaces
There are three typefaces used throughout the design, and all of them are quite unconventional. Bodoni typeface is used to write the name of the film. The text above the film's name is to describe how the actress will play a new high in entertainment delight. I can't identify the typeface through WhatTheFont tool, but the soft edges and round letters look like sans serif font. Venus URW Bold is used to highlight the main actress featured in the film. Favela Thin and Regular are used to write costars and directors at the bottom of the poster.
Color System
This is a very colorful poster that has six colors. The color scheme resembles Audrey's bubbly and girly characteristics and the tone of the film, which is fun, light-hearted, and adventurous. Because the bright colors are used as frames of the poster, it's not chaotic and strong on the eyes.
Negative Space
Within the colorful frame, the negative space calls attention to the three main elements, which are Audrey's picture, the film title, and a romantic scene.
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